Amateur and professional bloggers alike have to find ingenious ways to draw attention to themselves in their respective niches. This is especially important for bloggers who are writing in crowded niches. With the right techniques, a blogger can find ways to grow its audience and increase their personal brand visibility. There are several great ways for a blogger to get noticed.
Create a following out of the gate
It is important for the blogger to aggressively begin cultivating a following in the various social media platforms. Create complete and current profiles on the social media networks where your ideal client frequents. The blogger can provide incentives such as a free gift for subscribers to opt in for further communications. The free gift offers an incentive for the reader to give up personal details (email) in order to be eligible for the free gift.
Get your name out
One of the most important tasks is to get the author’s name out there. To become an established top author, a person can submit guest blogs to other popular blogs within the niche. This functions as a networking opportunity and also adds credibility to the blogger’s reputation and brand. Begin by adding comments to popular blogs in your Niche. Then after a few months offer to write a few guest blogs by contacting the blog owners.
The blogger should seek opportunities to become involved in offline opportunities. Speaking at local events or volunteering with top charities is a great way to build the brand offline. Writing regularly for a local newspaper is another way to accomplish this.
Begin a weekly Podcast Radio Show
A weekly or bi-weekly podcast is another way to gain popularity within a niche. The podcast can be distributed via the social media platforms and be published on the actual blog. The podcast show gives the audience the opportunity to get to know the blogger.
Create and Distribute a monthly ezine
A monthly ezine is another great way to build a following and get noticed as a blogger. The monthly ezine is sent to followers who have subscribed to the list. The monthly ezine is something that evangelists would happily share with others if the content is valuable.
Monetize the blog
Create a product line or identify products that could be sold to the target audience. The products can be downloadable. The product information is marketed using the blog or advertised through social media. Developing a branded product that can be downloaded takes the blog one step closer to becoming an official business.
Build a social media presence
The profiles should be created across as many social media sites as possible. A profile should be launched on Facebook, Twitter, Pinterest, Google+ and LinkedIn. A social CRM tool makes it easy to manage all of these accounts simultaneously. Hootsuite or Social Oomph are perfect options to try.
A blogger can compete in a crowded niche by taking advantage of these opportunities. Taking advantage of every possible opportunity to build visibility is a great way to grow a following and increase popularity for a brand.