Top 7 Blogging Tips for Authors

Download PDF

forblogpostAmateur and professional bloggers alike have to find ingenious ways to draw attention to themselves in their respective niches. This is especially important for bloggers who are writing in crowded niches. With the right techniques, a blogger can find ways to grow its audience and increase their personal brand visibility. There are several great ways for a blogger to get noticed.

Create a following out of the gate

It is important for the blogger to aggressively begin cultivating a following in the various social media platforms. Create complete and current profiles on the social media networks where your ideal client frequents.  The blogger can provide incentives such as a free gift for subscribers to opt in for further communications. The free gift offers an incentive for the reader to give up personal details (email) in order to be eligible for the free gift.

Get your name out

One of the most important tasks is to get the author’s name out there. To become an established top author, a person can submit guest blogs to other popular blogs within the niche. This functions as a networking opportunity and also adds credibility to the blogger’s reputation and brand. Begin by adding comments to popular blogs in your Niche.  Then after a few months offer to write a few guest blogs by contacting the blog owners.

Branding locally

The blogger should seek opportunities to become involved in offline opportunities. Speaking at local events or volunteering with top charities is a great way to build the brand offline. Writing regularly for a local newspaper is another way to accomplish this.

Begin a weekly Podcast Radio Show

A weekly or bi-weekly podcast is another way to gain popularity within a niche. The podcast can be distributed via the social media platforms and be published on the actual blog. The podcast show gives the audience the opportunity to get to know the blogger.

Create and Distribute a monthly ezine

A monthly ezine is another great way to build a following and get noticed as a blogger. The monthly ezine is sent to followers who have subscribed to the list. The monthly ezine is something that evangelists would happily share with others if the content is valuable.

Monetize the blog

Create a product line or identify products that could be sold to the target audience. The products can be downloadable. The product information is marketed using the blog or advertised through social media. Developing a branded product that can be downloaded takes the blog one step closer to becoming an official business.

Build a social media presence

The profiles should be created across as many social media sites as possible. A profile should be launched on Facebook, Twitter, Pinterest, Google+ and LinkedIn. A social CRM tool makes it easy to manage all of these accounts simultaneously. Hootsuite or Social Oomph are perfect options to try.

A blogger can compete in a crowded niche by taking advantage of these opportunities. Taking advantage of every possible opportunity to build visibility is a great way to grow a following and increase popularity for a brand.



One thought on “Top 7 Blogging Tips for Authors

  1. […] Social media is crucial. That means posting on Twitter and Facebook and maintaining a blog. However, there are etiquette rules that need to be followed or social media promotion can backfire badly. Authors should remain interesting and engaging on social networks, chatting with readers and potential readers. While the book should be promoted, posts should not primarily be about the book. For example, multiple promotional posts in a day or more than one for every ten or so tweets quickly gets tiresome. Authors should post about themselves and topics related to the book that readers may find interesting. Authors should also avoid adding people to Facebook groups without asking and spamming people with emails or other promotion-related material. […]

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title="" rel=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>